Please come along to the LTRI mobile technology seminar when our guest
Tamsin Treasure-Jones will preside, in Shoreditch:
Talk: ALPS Mobile Technology
Date: 31 March; 1.30 - 2.30 (plenty of time for discussions)
By: Tamsin Treasure-Jones
Mobile Technologies Project Manager, ALPS CETL
(http://www.alps-cetl.ac.uk/ALPS.html)
Hope to see you there.
Colin
“E-books are good if there are no copies left”: a survey of e-book usage at UWE Library Services
Jason Briddon, Jackie Chelin, Greg Ince, Jane Redman, Alastair Sleat, Elspeth
Williams
Library and Information Research
Volume 33 Number 104 2009
http://www.lirg.org.uk/lir/ojs/index.php/lir/article/view/114/204
with thanks to Dawn Kinnersley
This report ’spots’ emergent technologies and identifies technologies to watch.
http://www.nmc.org/pdf/2010-Horizon-Report.pdf
standford student survey: iphone "became a kind of extension of the mind and a means to have a social life" http://bit.ly/awvpQ1 thanks to Claire Bradley
How Twitter in the Classroom is Boosting Student Engagement - http://mashable.com/2010/03/01/twitter-classroom/ thanks to Claire Bradley
Colleagues, please see below from Chinnapaka. His email address is
C.Chinnapaka@londonmet.ac.uk for further information
Greetings! *This term I am organizing the Google online marketing challenge a multi disciplinary hands on exercise for students who are interested. I have done this last year with my previous university and, from my own experiences I found that this exercise helped students and faculty on various areas of business education and learning (Industry collaboration, real-world experiences, and community engagement). Last year only 4 universities participated form London (City University London, London School of Economics, University College London and London Business School) whereas more than 100 universities across the World participated. What you have to DO: You have to spread this information across in your classes and ask the students (in group of 3-5) who are interested to contact us back, if we have more students interested I can organize a session and explain the details, discuss how to proceed with it (In any case they can also look for more information on the website but cannot start and do it without a faculty member). * For more information please read the following brief details from Google: *About the Challenge (some details form the Google)* The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, *_ecommerce_, integrated marketing communication, _management information systems_, marketing and _new media technologies._* The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign. The Challenge works like this: 1. Students divide into groups of 3-6, and then receive free online advertising vouchers for Google AdWords worth _US$200._ 2. The groups recruit a small-to-medium business, under 100 employees, who has a website but doesn’t currently use AdWords. 3. Each group works with the business to set up an AdWords account and structure an effective online marketing campaign. 4. During a 3-week competition window, the groups optimize and refine their campaigns. They must submit two competition reports – one before they begin and one after the campaign ends. 5. Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports. The 2009 Google Online Marketing Challenge saw 2,187 student teams from 57 countries around the world taking part in a global online marketing competition. Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office. *How does it work?* Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world. *Who can enter?* The Challenge is open to any higher education institution from anywhere in the world. Thank you for your support, chinnapaka
Second Life is an immersive 3D world - there is a youtube clip about educational possibilities here: http://www.youtube.com/watch?v=TMGR9q43dag Please see below for an opportunity to find out more, regards debbie ================================ Dear colleagues, Vanda Corrigan (Games Studies) and I would like to draw your attention to a two day conference being held in Second Life on 12-13 March. Attendance is free. For details see: http://www.vwbpe.org/ If you haven’t been to one of Vanda’s Second Life workshops but are still interested in attending the conference, please contact Vanda. She is happy to advise you on creating an avatar or getting around Second Life. Best, Rosemary Dr Rosemary Stott Learning and Teaching Facilitator HALE/PL in Film Studies =======================================
http://blogs.talis.com/panlibus/archives/2009/12/how-college-students-seek-information-in-the-digital-age.php
with thanks to Claire bradley, LTRI for spotting this
A group of Dr Debbie Holley’s first year Public Relations student took part in evaluating a mobile phone pilot last week. They used a combination of GPS postioning and SMS text messaging to access material that was sent direct to the mobile phones they were working with.Part of an EU funded bid, the ‘Contsens’ project focuses on the development of appropriate training/learning materials for mobile learning enhanced by context sensitive and location based delivery.
http://www.londonmet.ac.uk/ltri/research/projects/contsens.htm
