Assignments
Command and Mixed Economy
There are no specific books on this, look in the index of books on economics 330, and dictionary of economics 330.03. Also use these keywords to look for articles on databases such as jstor, science direct, nexis and ingenta.
Financial Services: Gearing and Ratios
You need to use Orbis database for these. Open Internet Explore, go to the Library Catalogue http://catalogue.londonmet.ac.uk and click on Online Resources, “Find Databases & E-Journals” section, and type in Orbis. Click on the link given to search this database. Once you are logged in, type in a company name, tick the box near the one you require (usually a PLC) and click on the report tab. From the right hand menu, choose ratio. This will give you not only ratio but also gearing, as well as other information.
Miliband and expansion of Europe
NEWSPAPER ARTICLES go to the Library Catalogue and click on Online Resources, then type in Nexis UK . Click on the link given to search this database. Change the date range. N.B Using ! to shorten a word, gives more results e.g Miliband Europ! Expan!.
As this is a very recent subject, there is no point searching databases. See the following for the full speech:
BBC
Mortgages
Use personal finance sites such as the example given in blogroll, to find out about, and compare, different types of mortgages:search goole ‘personal finance’ for similar sites.See blogroll.
Don’t forget to use Northern Rock and sub-prime mortgages in your examples!
Aviation
All those doing an assignment on ‘British Airways and low cost business airlines’ please use the following sources:
Databases: Business Source Premier, GMID, Keynote, Mintel, Nexis and Science Direct.
Books: Airline Business books start at 387.7
Remember to look at the main competitors and see which routes are/are not covered by them.
MK1001
An individual report that analyses the marketing environment of a given organisation
It should be approximately 3000 words
It should be referenced and include a detailed bibliography
An environmental audit or scan examines each and all of the forces within both the macro and micro environments
The audit or scan enables you to complete a SWOT analysis on your organisation
Macro:
the larger societal forces that affect the whole microenvironment
demographic, economic, natural, technological, political and cultural forces
Micro:
the forces close to the organisation that affect its ability to serve its customers
the company, market channel firms, customer markets, competitors and publics
Sources:
Databases: Orbis,GMID, Keynote, Mintel and Nexis.
Books: Marketing topics start at 658.8
Historical Share Prices: Yahoo Finance and/or Datastream (Moorgate Only).
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